Branding & Campaigns_
Branding & Campaigns_
Award-winning Art and Creative Direction driven by deep understanding, bold ideas, sharp storytelling, and unapologetic attention to design craft. Every concept is designed to break through—visually, emotionally, and strategically—while staying grounded, and elevting a brand’s truth. Meticulous art direction is paired considered delivery, turning big creative swings into cohesive, high-impact brand moments. It’s creativity that dares to stand out, alternative, yet somehow familiar.
x Stella: Brand & Launch Campaign
GO90 Launch Campaign
Gang Initiation Campaign
With Assassin’s Creed: Unity, we didn’t just recreate Victorian London—we brought it to life through a social, geo-local WebGL experience. Players banded together in real life to form their own syndicates, mastering mobile-based skills to outwit rival gangs and reclaim the streets.
Mission: Countdown
To create buzz for the Spy Museum’s relaunch, we turned DC into a live spy mission. “Agents” would hunt down Dead Drops—in a beacon-powered thriller experience comprising 36 hidden clues, AR, and real-world prizes. It racked up national engagement, won two AAF Silver awards, and proved one thing: everyone is watching somebody.
The campaign achieved a 150% engagement rate, with one-third of participants returning to play again. All clues were solved, some within minutes, and the activation sparked regional buzz with earned media coverage and a televised feature. Dead Drops was recognized with two Silver ADDY Awards (AAF DC) for its innovative use of interactive and location-based technology.
The campaign achieved a 150% engagement rate, with one-third of participants returning to play again. All clues were solved, some within minutes, and the activation sparked regional buzz with earned media coverage and a televised feature. Dead Drops was recognized with two Silver ADDY Awards (AAF DC) for its innovative use of interactive and location-based technology.
🔁 33% return participation
📱 28% lift in organic Twitter impressions
🎯 100% of clues cracked—some within minutes
🏆 AAF DC Silver Awards in Interactive and GPS-based Campaigns
📺 Earned media coverage and major buzz ahead of opening
