Branding & Campaigns_
Branding & Campaigns_
Award-winning Art and Creative Direction driven by deep understanding, bold ideas, sharp storytelling, and unapologetic attention to design craft. Every concept is designed to break through—visually, emotionally, and strategically—while staying grounded, and elevting a brand’s truth. Meticulous art direction is paired considered delivery, turning big creative swings into cohesive, high-impact brand moments. It’s creativity that dares to stand out, alternative, yet somehow familiar.
GO90 Launch Campaign
Japan Re-Launch
Audible Japan was looking for a novel way to communicate what an audio book is. The digital campaign featured some of the most popular celebrities in Japan at the time, including Koji Higashino literally, listening to books.
Amazon also wanted to convey the emotional benefits of using Audible on the phone. At the time, audio books were still a fledgling / new concept in the Japanese market. Three pillars of benefit (“RTBs” in the US) for using Audible were identified as a) entertainment b) relaxation and c) for skilling-up. Each pillar was associated with a Japanese celebrity known for their work in those fields respectively.
Mission: Countdown
To create buzz for the Spy Museum’s relaunch, we turned DC into a live spy mission. “Agents” would hunt down Dead Drops—in a beacon-powered thriller experience comprising 36 hidden clues, AR, and real-world prizes. It racked up national engagement, won two AAF Silver awards, and proved one thing: everyone is watching somebody.
The campaign achieved a 150% engagement rate, with one-third of participants returning to play again. All clues were solved, some within minutes, and the activation sparked regional buzz with earned media coverage and a televised feature. Dead Drops was recognized with two Silver ADDY Awards (AAF DC) for its innovative use of interactive and location-based technology.
The campaign achieved a 150% engagement rate, with one-third of participants returning to play again. All clues were solved, some within minutes, and the activation sparked regional buzz with earned media coverage and a televised feature. Dead Drops was recognized with two Silver ADDY Awards (AAF DC) for its innovative use of interactive and location-based technology.
🔁 33% return participation
📱 28% lift in organic Twitter impressions
🎯 100% of clues cracked—some within minutes
🏆 AAF DC Silver Awards in Interactive and GPS-based Campaigns
📺 Earned media coverage and major buzz ahead of opening
x Stella: Brand & Launch Campaign
Missing Link Pre-Launch Activation
To promote LAIKA’s latest animated feature “Missing Link” before it hit the theaters we needed to find a way to not only appeal to—but actively engage in—a broad audience who knew nothing about the film’s characters or the storyline.
We developed an unprecedented Alexa skill that turns kids into explorers and sends them on six global quests, solving riddles and performing feats around the world. All dialog is delivered in-character—no automated voices or non-movie characters were used.
12,000
households played the experience within the first month
103,000
interactions were performed
within the first week
15,000
possible unique journeys
