Coca-Cola Feel It .
Re-releasing Coca-Cola’s namesake product in a whole new package (aluminum bottles) presents whole new challenges for CPG recognition in APAC. How do you get people familiar with the new face of a product they’re already so familiar with? Have them to see the it as it would exist in the physical world.
Powered by the first implementation of Mobile AR, built in Java, the phone becomes a lens revealing a world otherwise unseen. Partnerships from movie releases, to album launches, provide endless opportunities for co-promotion magic long after package recognition goals are met.