Heineken Crowded House .

For the Heineken Fall Festival mobile experience we weren’t just looking to help audience members find their seats, but elevate their engagement of the shared experience. Through light, magic, and some creative technology, each ticket holder becomes part of a sea of pixels painted across the festival stadium thanks to their phones. Ultimately making them part of the “bigger picture”, the landscape of a display changing as the music and the energy of the crowd intensifies.