NARS London FW'17 .

A breakthrough sharable augmented reality experience to celebrate NARS’ partnership with Christopher Kane and the release of the 2nd edition Snapchat Spectacles during London Fashion Week. Instead of augmenting reality within a device, we’ve widened the focus to reveal an “x-reality,” surprising our live audience and compelling them to stream via Snap, while extending see-now-buy-now opportunities to their lucky followers.

We developed multiple hardware solutions to achieve the x-reality in-house, as well as Snapchat's proprietary single-use augmentations to their app system for the show.