NTT Silent DJ .
In a country where physical media still reigns over the music industry, we sought to recreate the wonder of discovering music in a record store through the power of mobile. By enabling peer-to-peer blockchain streaming, limited by physical location, participants can discover and share their jams in surprising new locations. Carriage #3, on the 7:45am quickly becomes your favorite radio station. Nativizing digital music discovery and purchase for the Japanese audience.
This live POC product launched both the Blockchain and Digital Distribution businesses for NTT nationally in Japan.