Destination Retail_
Destination Retail_
We transformed Verizon’s brand through physical and digital omnichannel retail experience. Interactive playgrounds for discovery and connection. Destination Stores invite shoppers to explore technology through lifestyle zones, gesture-based walls, and immersive experiences, building lasting brand affinity.
The Challenge
Verizon’s existing retail environments were functional but uninspired—focused on transactions rather than engagement—and failed to reflect the rapidly growing ecosystem of smart-home, wearable, and connected products.
The Insight
As connected technologies entered everyday life, consumers needed spaces that contextualized how devices fit into real-world routines—not just product specs, but experiential guidance to help them choose confidently.
The Solution
We designed the Verizon Destination Store as an immersive retail experience anchored in lifestyle zones, digital interactivity, and hands-on discovery—positioning Verizon as a leader in connected living while enabling scale across retail tiers.
The Destination Store concept helped redefine Verizon’s retail identity, evolving it from a transactional model to an experiential, brand-led journey. Core features like the Device Wall and interactive lifestyle zones significantly increased customer engagement and were so effective that they were rolled out to over 1,700 stores nationwide. The initiative became a cornerstone of Verizon’s omnichannel strategy and is widely cited as a best-in-class example of digitally integrated retail transformation.
A device wall encourages hands-on comparison, turning exploration into purchase. These stores are key to Verizon’s omnichannel strategy, seamlessly connecting in-store and online experiences to place the brand at the center of customers’ connected lifestyles.
