Hershey Park App_

As part of the park’s $150M+ expansion, we overhauled the outdated Guest Experience into a dynamic digitally-driven journey that transformed the park entirely. We surveyed 800+ visitors and conducting focus groups to identify focus areas to elevate the park experience.

The Challenge

As part of a $150M expansion, Hersheypark needed a digital layer to match its vision for a modern, service-first experience—one that could guide guests in real time and integrate with new features like the HPGO wearable.

The Insight

Families weren’t just looking for park info—they needed smarter tools to plan, navigate, and personalize their day. Research with 1,000+ guests revealed major needs around trip planning, dietary filters, and cross-park connectivity.

The Solution

We reimagined the in-park journey as a connected, predictive experience. This led to a new app with GPS-integrated maps, live wait times, wearable sync, and trip-planning tools—built on a scalable, modular design system.

The reimagined experience significantly elevated guest satisfaction and digital engagement, with app ratings climbing to 4.7+ stars across iOS and Google Play. The introduction of HPGO features drove measurable increases in season pass adoption and in-park personalization, while the new planning and navigation tools addressed long-standing friction points for families and first-time visitors. By aligning physical and digital touchpoints through a service-first design strategy, the platform laid the foundation for Hersheypark’s future-facing, connected guest experience.

4.7 ★

A redesigned map with GPS integration, enabling live wait times, relevant route mapping, and smart trip planning, ensuring every guest could get the most of the day. With the HPGO digital band and smart watch integration, guests could now access personalized ride stats, photos, and Fast Track. The result? A theme park experience that could compete with the big boys