Omni Transformation_
Omni Transformation_
Luxury auctions are built on elegance, desire, and discovery. Transforming that experience digitally required more than tech—it demanded storytelling and sophistication. For this 275-year-old institution, we crafted an ecosystem where content, art history, and romance flow seamlessly,
The Challenge
Sotheby’s needed to evolve its heritage-driven luxury auction model for a digital-first world—without compromising the exclusivity, sophistication, and trust that elite collectors demand from a 275-year-old brand.
The Insight
For high-net-worth individuals, digital participation must feel as elevated as the gallery experience; provenance, storytelling, and access are paramount. These collectors value not just objects, but the rituals of collecting—and expect digital platforms to preserve that sense of significance, context, and presence.
The Solution
We designed and launched Sotheby’s live auction platform: a real-time, editorially rich digital stage where collectors from around the world could engage with and bid on rare works—blending immersive storytelling, provenance details, and high-performance UX into a seamless, globally accessible auction experience.
The new live auction site became a cornerstone of Sotheby’s digital reinvention, enabling record-breaking online engagement: over $100M in online sales within 6 months, 54% more digital lots sold, and a 33% increase in new buyers. It successfully extended the theater of the auction room to screens worldwide—maintaining the prestige and intimacy of the Sotheby’s experience, while unlocking access for the next generation of global collectors.