We took an agile, hands-on approach—combining lean UX, rapid prototyping, and constant testing to move fast without sacrificing quality. Collaboration across visual, UX, product, and strategy was key, so I stayed close to the work at every stage—sketching screens, building flows, writing content, prototyping, and designing in high fidelity. Once the designs were validated and the experience locked, leading the core design team, overseeing several UX & UI designers to make sure usability, flow, visual quality and brand consistency stayed sharp all the way to the finish line.
Process Flow / MyVerizon_
Process Flow / MyVerizon_
Design Process
Research & Discovery
Developed moodboards and design system concepts.
Facilitated onsite design thinking workshops.
Sketched user journeys and drafted user stories.
Designed within Verizon’s broader roadmap and rebrand strategy.
Sketch & Prototype
Set up the design system as a foundation for teams.
Sketched user flows to define key interactions.
Created and prioritized content for clarity and impact.
Designed artifacts to test key hypotheses.
Creation and stewardship of the global design system—building the foundation for consistency across teams and products. The system included grids, typography, iconography, and global components like buttons, links, and navigation. It was built to be flexible, evolving through team-driven updates and unanimous decisions. I maintained and communicated the system across teams, ensuring everyone stayed aligned to the latest standards while enabling continuous iteration at scale.
Test & Validate
Validated mental models and user needs against our hypotheses.
Tested multiple options for the Data Overview and Feed.
Participated remotely in moderated, in-person user tests with external vendors.
Synthesized findings into experience recommendations and next steps for design updates.
Reviewed background materials and business requirements.
Audited the existing experience for gaps and opportunities.
Aligned on personas and user stories to focus design decisions.
Met with Technology to understand platform limitations.
Conducted competitive analysis to benchmark the market.
Refine & Iterate
Final Deliverables
Finalized all design recommendations and artifacts to pixel-level precision.
Built and refined prototypes to clearly communicate user flows and interactions.
Delivered actionable design and content recommendations rooted in user research.
Created a comprehensive Implementation Guide for design rules, documentation, and references, supplemented by Zeplin for detailed specs and assets.
Worked closely with the Verizon Technology Team throughout development—partnering on feature implementation, motion execution, and design fidelity at every stage.
Collaborated with engineering teams to translate design into scalable, production-ready components without compromising vision or usability.
Provided a full design toolkit—including UI libraries, motion guidelines, and system documentation—to enable consistent execution across the app.
Supported QA and final development sprints to ensure the launch experience matched design intent and brand standards.
Monitored post-launch user feedback and performance metrics to identify enhancements and feed into a continuous improvement model.
Evaluated information architecture for usability and structure.
Ideated and sketched solutions for testing and validation.
Built clickable prototypes using InVision for rapid feedback.
Aligned with the client on user hypotheses for validation.
Led updates to screens and user flows, presenting weekly refinements to the client based on feedback and strategic goals.
Finalized and evolved the design direction for the Data Overview and Feed, continuously refining interactions for a more intuitive experience.
Drove usability improvements by testing and optimizing interactions, copy, and interface patterns across key touchpoints.
Directed motion studies and storyboarding efforts, partnering with motion designers to bring intuitive motion to the Data Overview and Feed.
