Products & Experiences_
Products & Experiences_
Award-winning Product & Experiences driven by deep understanding, bold ideas, sharp storytelling, and unapologetic attention to design craft. Every concept is designed to break through—visually, emotionally, and strategically—while staying grounded, and elevting a brand’s truth. Meticulous art direction is paired considered delivery, turning big creative swings into cohesive, high-impact brand moments. It’s creativity that dares to stand out, alternative, yet somehow familiar.
Private Banking_
Private Banking_
With increased market competition & expanding client needs, BBH was dedicated to elevating their digital capabilities to align with their strong value proposition and high-touch service offerings.
The Challenge
BBH needed to modernize its digital offering to meet the evolving expectations of high-net-worth clients—without compromising the firm’s hallmark white-glove service or exposing complexity in investment data.
The Insight
Clients didn’t just want information—they wanted clarity, confidence, and connection. True value came from tools that enabled real-time collaboration and transparency with their advisors, not from static dashboards.
The Solution
We built a secure, investor-centric platform powered by modular design systems and atomic principles, enabling tailored visualizations, intuitive navigation, and seamless advisor–client interactions—all while preserving BBH’s legacy of trust and discretion.
The portal significantly increased client engagement among BBH’s traditionally offline user base and strengthened long-term advisor relationships. By introducing scalable design systems and decision-support tools, we positioned BBH for sustained digital growth in a relationship-driven market.
By using a investor-centric approach to design; new tools, visualizations and experiences were created to better meet client needs and help build stronger investor relationships.
Smart Hire_
Smart Hire_
Hiring in retail moves fast—CVS’s recruitment process didn’t. With a 28-day wait between application and interview, top candidates had already moved on. The biggest hurdle? A tedious, multi-page application unsuited for high-turnover roles. So, we streamlined the process with a conversational AI-powered hiring “form”.
The Challenge
CVS’s 28-day retail hiring process was too slow for high-turnover roles—top candidates dropped off before reaching an interview, and outdated, form-heavy applications created unnecessary friction.
The Insight
Retail candidates expect hiring to move at the speed of the job itself. A high-volume, frontline workforce requires intuitive, mobile-first interactions that reflect how people actually communicate.
The Solution
We designed an AI-powered, conversational hiring experience that replaces static forms with a friendly chat interface. Applicants scan their ID to validate instantly, then complete a dynamic, role-specific pre-interview powered by natural language AI.
The launch of this AI-powered hiring experience validated the core hypothesis: that a conversational, intelligence-enhanced approach could radically streamline frontline hiring without sacrificing quality. By reducing time-to-hire from 28 days to just 3, the tool demonstrated not only operational efficiency but also higher candidate engagement and completion rates.
The success of the pilot proved the theorem—and as a result, a version of the platform is now integrated into CVS’s national retail hiring system, setting a new internal benchmark for innovation in talent acquisition.
Hiring Timeline
28
Days
to
03
Days
Heathrow One_
Heathrow One_
With 90 million travelers, 90 airlines, and countless shops, Heathrow Airport was a maze of disconnected systems. The Heathrow One project unified these into a seamless journey, powered by CRM data and dynamic APIs.
The Challenge
Heathrow Airport, with 90 million annual travelers and fragmented digital systems, needed a scalable mobile and wearable solution to unify passenger services—ranging from navigation and flight info to shopping and real-time updates—into one intuitive, always-on experience.
The Insight
Travelers were overwhelmed by disjointed airport touchpoints and lacked confidence navigating terminals under time pressure. By leveraging location and itinerary data, Heathrow could deliver contextual, predictive support—reducing friction and increasing engagement at key moments.
The Solution
We rebuilt Heathrow’s CX+WX from the ground up. The mobile and wearable apps became context-aware travel assistants—delivering personalized navigation, live updates, and smart retail prompts. Features like Live Activities and Dynamic Island made the experience seamless, timely, and genuinely useful at every stage of the traveler journey.
The Heathrow One HX delivered strong, measurable impact across user satisfaction, operational efficiency, and commercial performance. The app maintains a 4.8-star App Store rating, with travelers consistently praising its intuitive design and real-time features like Live Activities.
The app drove a 25% year-over-year increase in revenue in-terminal and a 40% improvement in conversion rate, fueled by personalized navigation, contextual prompts, and integrated retail experiences. It has since become core to Heathrow passengers’ journey, and a benchmark for mobile travel innovation.
4.8 ★
Hershey Park App_
Hershey Park App_
As part of the park’s $150M+ expansion, we overhauled the outdated Guest Experience into a dynamic digitally-driven journey that transformed the park entirely. We surveyed 800+ visitors and conducting focus groups to identify focus areas to elevate the park experience.
The Challenge
As part of a $150M expansion, Hersheypark needed a digital layer to match its vision for a modern, service-first experience—one that could guide guests in real time and integrate with new features like the HPGO wearable.
The Insight
Families weren’t just looking for park info—they needed smarter tools to plan, navigate, and personalize their day. Research with 1,000+ guests revealed major needs around trip planning, dietary filters, and cross-park connectivity.
The Solution
We reimagined the in-park journey as a connected, predictive experience. This led to a new app with GPS-integrated maps, live wait times, wearable sync, and trip-planning tools—built on a scalable, modular design system.
A redesigned map with GPS integration, enabling live wait times, relevant route mapping, and smart trip planning, ensuring every guest could get the most of the day. With the HPGO digital band and smart watch integration, guests could now access personalized ride stats, photos, and Fast Track. The result? A theme park experience that could compete with the big boys
TV Everywhere_
TV Everywhere_
TV Everywhere was NBCUniversal’s cross-platform streaming initiative, delivering a suite of branded apps that allowed users to watch live and on-demand content from 16 NBCU networks. Built on a shared design system, the platform enabled seamless navigation between shows, channels, and devices—spanning mobile, OTT, and gaming environments.
The Challenge
NBCUniversal needed to provide audiences with a seamless way to access and switch between live and on-demand content across its vast portfolio of network brands.
The Insight
Viewers didn’t see networks—they saw their favorite shows. To compete in a fragmented streaming landscape, NBCU needed to present a cohesive experience that respected user behavior while offering freedom of choice across brands.
The Solution
Designed and launched a unified, configurable streaming app platform across Android, iOS, Apple TV, Roku, and Xbox, enabling effortless discovery and playback across 16 NBCU networks—all within a consistent, user-friendly experience.
Omni Transformation_
Omni Transformation_
Luxury auctions are built on elegance, desire, and discovery. Transforming that experience digitally required more than tech—it demanded storytelling and sophistication. For this 275-year-old institution, we crafted an ecosystem where content, art history, and romance flow seamlessly,
The Challenge
Sotheby’s needed to evolve its heritage-driven luxury auction model for a digital-first world—without compromising the exclusivity, sophistication, and trust that elite collectors demand from a 275-year-old brand.
The Insight
For high-net-worth individuals, digital participation must feel as elevated as the gallery experience; provenance, storytelling, and access are paramount. These collectors value not just objects, but the rituals of collecting—and expect digital platforms to preserve that sense of significance, context, and presence.
The Solution
We designed and launched Sotheby’s live auction platform: a real-time, editorially rich digital stage where collectors from around the world could engage with and bid on rare works—blending immersive storytelling, provenance details, and high-performance UX into a seamless, globally accessible auction experience.
The new live auction site became a cornerstone of Sotheby’s digital reinvention, enabling record-breaking online engagement: over $100M in online sales within 6 months, 54% more digital lots sold, and a 33% increase in new buyers. It successfully extended the theater of the auction room to screens worldwide—maintaining the prestige and intimacy of the Sotheby’s experience, while unlocking access for the next generation of global collectors.
MyVerizon App_
MyVerizon App_
In a world of instant expectations, the redesigned My Verizon app has become a cornerstone of Verizon’s improved customer service. With intuitive design and a conversational interface, it empowers 113 million users to manage bills, access support, and shop—all in one place.
The Challenge
Verizon faced eroding customer trust and declining satisfaction scores—fallout from years of inconsistent service experiences and a fragmented brand presence. The company needed a bold, unified brand and digital strategy to restore relevance and loyalty at scale.
The Insight
In a category dominated by complexity and transactional thinking, customers craved simplicity, transparency, and control. The opportunity wasn’t just to improve the app—it was to make Verizon feel more human, responsive, and emotionally resonant through its digital touchpoints.
The Solution
As part of a comprehensive brand reinvention, the MyVerizon App was reimagined as a flagship experience—fusing storytelling, design systems, and product utility into a single, intelligent platform. The beta laid the foundation for a self-service model that reflected Verizon’s new brand voice: empowering, clear, and customer-first.
The launch of the redesigned My Verizon app marked a pivotal moment in Verizon’s transformation from a transactional telecom utility to a digitally forward, customer-centric brand. The app played a critical role in shifting perception, with improved satisfaction scores and a measurable increase in customer engagement: mobile sales conversions rose 15.6x, app usage increased by 50%, and autopay enrollment jumped 27%.
Internally, the work became the blueprint for Verizon’s broader experience strategy—aligning product, brand, and service design under a unified vision that continues to shape the company’s digital ecosystem.
4.9 ★
Car-Net™_
Car-Net™_
With Volkswagen Car-Net®, every drive feels effortless and connected. From remote controls to real-time tracking and charging plans, Car-Net® puts you in control wherever you are.
The Challenge
Volkswagen sought to redefine the experience of car ownership by making the relationship between driver and vehicle more active, connected, and service-oriented—placing the mobile app at the heart of that transformation.
The Insight
Owners wanted more than just remote control—they needed a sense of presence, visibility, and trust in how their vehicle communicates, adapts, and supports them throughout daily life.
The Solution
We reimagined Car-Net™ as a seamless digital companion—merging real-time vehicle data, proactive service features, and a unified design system to create a smarter, more responsive ownership experience across mobile and wearables.
The redesigned Car-Net™ experience positioned Volkswagen at the forefront of connected mobility by transforming the app into a central pillar of modern ownership. It delivered more than just convenience—it offered peace of mind, with help always within reach, and turned everyday drives into smoother, more informed journeys. Earning a 4.8-star average rating across app stores, the experience was both technically scalable and emotionally resonant—powered by a mobile design system that now underpins Volkswagen’s evolving digital ecosystem.
