Smart Hire_
Smart Hire_
Hiring in retail moves fast—CVS’s recruitment process didn’t. With a 28-day wait between application and interview, top candidates had already moved on. The biggest hurdle? A tedious, multi-page application unsuited for high-turnover roles. So, we streamlined the process with a conversational AI-powered hiring “form”.
The Challenge
CVS’s 28-day retail hiring process was too slow for high-turnover roles—top candidates dropped off before reaching an interview, and outdated, form-heavy applications created unnecessary friction.
The Insight
Retail candidates expect hiring to move at the speed of the job itself. A high-volume, frontline workforce requires intuitive, mobile-first interactions that reflect how people actually communicate.
The Solution
We designed an AI-powered, conversational hiring experience that replaces static forms with a friendly chat interface. Applicants scan their ID to validate instantly, then complete a dynamic, role-specific pre-interview powered by natural language AI.
The launch of this AI-powered hiring experience validated the core hypothesis: that a conversational, intelligence-enhanced approach could radically streamline frontline hiring without sacrificing quality. By reducing time-to-hire from 28 days to just 3, the tool demonstrated not only operational efficiency but also higher candidate engagement and completion rates.
The success of the pilot proved the theorem—and as a result, a version of the platform is now integrated into CVS’s national retail hiring system, setting a new internal benchmark for innovation in talent acquisition.
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