StellaSport_
StellaSport_
The Adidas StellaSport line radiates fun, action, and bold energy, and the digital experience captures that spirit. Drawing inspiration from old-school video games and StellaSport’s materials, the site transforms into a 360° urban playground where users move “performance pop” models through dynamic environments.
The Challenge
Adidas needed to launch its new StellaSport line—a bold, fashion-forward collaboration with Stella McCartney—by creating a digital-first campaign that could capture the attention of Gen Z girls and stand out in an oversaturated sportswear market.
The Insight
The StellaSport audience wasn’t looking for traditional product pages—they were seeking self-expression, playful discovery, and brand experiences that felt as dynamic and style-driven as their lives across digital and social spaces.
The Solution
We designed a visually driven digital campaign that merged brand storytelling with commerce—an immersive microsite where users explored StellaSport’s world through interactive avatars, with every scene offering shoppable moments woven into the experience.
The global launch campaign positioned StellaSport as a bold new expression of Adidas style and performance—resonating with a broad, style-conscious audience through immersive storytelling and interactive digital design. The experience elevated brand perception, deepened engagement, and set a new benchmark for campaign-led commerce. Recognized with both a Webby Award and a Clio Award, the work was celebrated for its innovation in user experience and digital craft.
The seamless fusion of campaign content with shoppable features guides the look and feel, turning every interaction into a chance to discover and buy. It’s more than just shopping—it invites girls to take their style and sport off the screen and into real life.
