The Adidas StellaSport line was designed for young, fun action girls. We were tasked with driving the point—and purchase—home. So we replaced the traditional digital product grid with an immersive, action-based experience that was all about fun. As girls moved “performance pop” models through our 360° abstract, urban playground, they could shop the looks and discover vibrant content, inspiring them to take their sport and style off their screens and into the streets.