The pressure was on. According to Shiseido leadership, we had just 3 years to transform Japan’s largest beauty brand into one of the biggest in the world. There was one problem: They didn’t have a digital retail platform to keep merchants stocked within their own country, let alone the world. So we conducted studies across borders, established a corporate vision and roadmap, used Salesforce to develop a meticulously crafted commerce-meets-content digital outlet, and designed it with the same beautiful boldness as the products it promoted.