Visiting stores is often a chore—and wireless stores in particular. To encapsulate the deep interconnectivity of technology in our lives, we decided to build something better: Destinations, each featuring playful, interactive lifestyle zones. Gesture-based walls. The most comprehensive product guide in history. Every interaction served to symbolize and strengthen the visitor’s relationship to technology, inspiring trial-to-purchase experiences that eventually swept across more than 1,700 Verizon locations.